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Our Story

The concept for these lovable companions is the brainchild of a San Diego-based mother of two, Jennifer Telfer. She came up with the idea of Pillow Pets when her oldest son, then seven, flattened out one of his stuffed animals in order to sleep on it.  Thus, Pillow Pets was born, a stuffed animal for day and a pillow for night.

The first Pillow Pet was “Snuggly Puppy”, an all-time fan favorite, sold mainly at mall kiosks up until 2009.  In 2009, Pillow Pets burst onto the retail scene with the ‘jingle heard round the world’…"It's a Pillow, It's a Pet, It's a Pillow Pet.”

In 2010, Pillow Pets continued to expand their television advertising which catapulted the brand into worldwide recognition.  Pillow Pets products continued to grow with the expansion into night lights in 2012 and Glow Pets (2013) – selling over 6 million units together.

Selling over 30 million units, Pillow Pets is a leader in plush, known for its innovative dual-function products, using the highest quality materials, and continuing to deliver a fashion forward product to it’s dedicated fan base year over year.

In early 2018, Pillow Pets launched Sleeptime Lites, a BRAND NEW generation of night lights.  This product features a rainbow starry display, unique light cover that glows, and 3 multi-colored light display modes. Sleeptime Lites also feature a 20-minute timer, so parents can set it and forget it!

What began as a simple goal of transforming a simple stuffed animal into a functional item for children has grown into an amazing jungle of popular retail and wholesale products. Pillow Pets continues to be an ideal naptime companion – not to mention a perfect travel buddy from road trips to airplane rides. Pillow Pets plush folding stuffed animals are anything but just another stuffed animal. Extremely versatile, these unique creations have a strap that closes underneath to transform them into friendly pets. Simply open the strap and the pet becomes a pillow!